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2023 Job Market Crisis: Employers and Recruiters Struggle to Find Ideal Candidates

Apr 12, 2023


  • 2min

2023 Job Market Crisis: Employers and Recruiters Struggle to Find Ideal Candidates

Industry News, Recruiter Tips, Recruiting Metrics
In 2023, employers and recruiters are facing a daunting challenge: finding ideal candidates in a job market that has tightened considerably since 2020. Seek Statistics has provided an in-depth analysis of current market trends, industry growth, and salary marks, as well as insights on how to become an employer of choice.

Nationally, employers are feeling the pinch in finding those ideal candidates, which is not surprising, with a noted 1.8% drop in candidate applications month-on-month since 2022. Candidate availability was at its lowest in 10 years in mid-2022, while job ads hit a record high in mid-2022. Notably, the trends are showing that job ads are coming back down while candidate availability is coming up, as Australia’s states and businesses begin to step towards normality after Covid restrictions ease. Unsurprisingly, the states that experienced significant Covid lockdowns and restrictions have had the biggest impact in their markets; Victoria, ACT, and New South Wales were down 14%-19% in job ad volumes from Feb 2022 – Feb 2023.

The top growth industries for Seek were those that became essential services during Covid.
With hirer demand at such a high and candidates at a low, recruitment difficulty increased by 5% month-on-month as it was harder for employers to stand out against the influx of job opportunities for candidates.

The Australian Governments Jobs and Skills statistics further highlights these trends regarding recruitment difficulty increases while now needing also to consider the expectations for an increase in staffing levels by 3% month-on-month. The top growth industries for Seek month-on-month were Education & Training, Community Services & Development, and Healthcare & Medical, which is expected when considering that these markets boomed during Covid due to being essential fields. With predicted staff level increases across 2023 and considering new market demands and trends, it will be interesting to see 2023’s industry growth.

So, as employers and recruiters, what can you do to attract and retain talent? The job market has become a candidate’s market – with companies pushing to find unique Employee Value Propositions (EVP) and incentives to peak candidate interests in their company over their competitors. Tactics such as advertising salaries have shown an increase in remunerations by 4.4% year-on-year. The most significant salary leap in the past 12 months has been in Trades & Services, Design & Architecture, Manufacturing, Transport & Logistics, Insurance & Superannuation, and Administration & Office Support. However, any increase is still behind when considering the inflation rises.

With the rise in living costs, candidates are looking for more than just working-from-home and flexibility perks; they are seeking competitive incentives such as discounted goods/services and discounted health insurance and travel to compete with rising living costs.

Based on the presented Seek data and recruitment challenges, Employers and recruiters need to consider their industry’s salary competitiveness within the market, their current EVPs, and identify possible incentives they can offer to combat rising living costs.

Have you created an EVP yet? Our HR experts regularly host free online webinars that take you through the steps of creating a great EVP. You can register on our Events page or at Create your EVP. If you’d rather work together to fulfil your recruitment needs, get in touch with our team who love a good challenge at info@totalhrm.com.au.

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